Ms. Vaishali

Educational Qualification: P.hd.*, M.Phil., MBE, CET

Specialization: – Marketing & Human Resource

Work Experience: – 11 years teaching experience.

Area of Interest:

Social welfare issues, ethical management, consumer emotion, motivation, scarcity, information processing and retailing

Consumer Behavior, Marketing Research, and Communication Design, Marketing Management, Consumer Behavior. Recruitment and Selection, Employee Engagement

Research Publications


  • Singh,V. and Kumar, R.  (2017), Impact of Institution’s Infrastructural Facilities on Academic Attainments and Placements of Management Graduates-A Diagnostic Study, International Journal of Science and Research (IJSR), Vol. 6 Issue 11, November, pp.1385- 1390, ISSN: 2319-7064, Index Copernicus Value (2016): 79.57, Impact Factor (2015): 6.391
  • Singh, V. Kumar, R.  (2017), A Study Of The Impact Of Institutions’ Infrastructural Facilities And Teaching-learning resources on academic attainments and Placements of management students, International Journal of Development Research (IJDR), International Journal of Development Research, Vol. 07, Issue, 11, pp. xxx-xxx, November, 2017,, ISSN: 2230-9926.

Conferences, Workshops &Seminars

  • Attended seminar ELITX-2007 as a delegate conducted by Ministry of Education, Government of India.
  • Attended seminar ‘ORA-WORLD’ conducted by Software technology group, international at STG Noida.
  • Attended 2 day National Seminar on ‘Contemporary Issues in Management’ by SRM Chennai.
  • Attended National seminar on ‘New Teaching Methodologies’ by AIMA.
  • Attended National Seminar on ‘Conducting quality research’ by Hierank Business School.
  • Attended National Seminar on ‘Changing Trends on Marketing an Asian perspective’ by Asian Business School.
  • Attended National seminar on ‘Effect of unbalanced Work life on Business professional’ by iCapital.
  • Presented paper on the topic ‘Effective and Efficient Management of Human Capital Pool’ at National Conference held at IMM, New Delhi.
  • Presented Paper on the topic ‘Modern Management Ancient Indian Way’ at National Conference held at SMS, Varanasi.
  • Presented paper on the topic ‘Knowledge Management’ at National Conference held at Rai Business School, Delhi.
  • Attended 6-days Faculty Development Program Sponsored by AICTE at Institute of Management Studies, Ghaziabad.
  • Attended 2-days Faculty Development Program at Rai Business School, Delhi.

Attended two days MDP program on ‘Whole Brain Thinking’ conducted by NIESBUD in association